Pop Magazines: Mode of Address

Pop magazines are made to look extremely glossy and highly professional with high production values. The main aim is to make everything sound as good and as new as possible in terms of technology.

Pop magazines are also very commercial. For example, both pop music and pop magazines are made to appeal entirely to an audience and to make an enormous profit, instead of for the passion or the emotion the artists feel in the music that is produced.

Pop magazines tend to have a very informal register with chatty, friendly and bubbly language, which makes every article seem upbeat and quite cheesy in some cases. For example, a lot of abbreviations and contractions are used to make the magazine sound "cool" and as up-to-date as possible. These abbreviations often come in the form of colloquialism. For example, words such as "business" would be shortened and altered to read "biz", and the word "pictures" would be changed to "snaps". Made up slang words such as "Eek!" and "Cringe!" are regularly used as well. This gives the whole magazine a much more fun vibe. In addition to this, alliteration, superlatives and exclamation marks are used to increase the cheesiness. The use of 2nd person pronouns and direct address such as "you" and "your" helps to really engage the reader and make them think that the articles within the magazine would be personally relevant to their lives.